YouTube and Twitch Channel Cable TV

With the upcoming launch of YouTube Gaming, YouTube will have dedicated apps for its three most popular categories of videos: music (Music Key), kids (YouTube Kids) and now video games.

While the Google-owned site has long supported discreet “channels,” those are largely a convenience for individual video creators as they look to build their own YouTube_music_keycorporate or personal brands. They were not created by YouTube with an eye to sorting the content in its vast online library by category or genre. Nor, by extension, were they created to try to segment YouTube’s vast audience by interests, tastes or demographics  the way, say, a category-specific cable TV network like Nickelodeon or CNBC seeks to do.

By creating category-specific apps, however, YouTube is clearly edging toward that model.

The launch of YouTube Gaming, of course, is also Google’s response to the rapid growth of Twitch, the live-streaming gaming site it came close to buying last year only to have Amazon snatch it away at the last minute. While Twitch’s audience of 100 million active monthly users is a small fraction of YouTube’s more than 1 billion, they’re a dedicated bunch. The average Twitch user spends 106 minutes a day on the site, according to the company, and peak concurrent usage can reach 1.5 million. Read More »

Apple’s Non-Disruptive 4K Strategy

For all the disruptive innovation Apple has unleashed on the markets for devices and software it has not been particularly disruptive to the content markets it has entered. Often just the opposite.

By the time Apple introduced the iTunes Music Store the record business was already reeling from the impact of Napster and its progeny. Rather than disrupt the business, Apple’s entry created a new market for paid downloads. The record companies later came to rue the terms of Apple_TV_portsthe deals they made initially with Apple, the iTunes store helped restore legitimate commerce to digital music platforms and on balance has been a net positive for the incumbent rights owners.

Apple is now trying to do the same thing in music streaming, relaunching a paid-only Beats Music service as the record companies try to marginalize free streaming platforms. Read More »

YouTube Needs To Get Its Live Act Together

YouTube is not confirming but not exactly denying a report by the Daily Dot on Wednesday claiming the video site is getting ready to relaunch its live-streaming platform in with a new emphasis on games and e-sports. An announcement could come as soon as June, during the E3 game expo in Los Angeles, the report said.

Asked for comment, YouTube provided the website with a link to a GIF with no further explanation.  Asked in a follow-up inquiry whether the GIF was meant as a joke, YouTube replied that no, “the GIF really was [its] official response.”

Make of it what you will. But for YouTube’s sake I hope the original report is correct, because Google really needs to do something big in live streaming, and soon. Read More »

The Daily Show With Jon Stewart’s legacy

In addition to their many other accomplishments, it’s hard to overstate the impact that Jon Stewart and Stephen Colbert have had on the evolution of the TV business over the past decade. As Stewart now follows Colbert from his late-night, Comedy Central post they leave a transformed industry in their wakes.

jon-stewart-leaving-the-daily-showStewart and Colbert didn’t invent irony on television, or even in fake news — Chevy Chase’s Weekend Update segments on Saturday Night Live helped get that ball rolling 40 years ago — but their incisive, if mocking nightly meta-critique of how “truthiness” in news is manufactured, packaged and sold today left mainstream news organizations all looking self-consciously over their shoulders. At the same time, they helped create an entirely new paradigm for how a generation of viewers watched and understood the news. Read More »

Join me at the first Digital Breakfast DC on Oct. 1

The Media Wonk will be hosting the first Digital Breakfast DC conference on Oct. 1 in, not surprisingly, Washington, DC. The topic for the panel is Using Tech to Safeguard Content and IP. Panelists include Rick Cotton, general counsel of NBC Universal, Prof. Peter Jaszi of Washington College of Law at American University, Jon Baumgarten, partner with Proskauer Rose, Bill Rosenblatt of GiantSteps Media and the irrepressible Chris Castle an entertainment attorney from LA who is appearing on behalf of Arts + Labs.

digital-breakfastDebating points will include the implications of the FCC’s net neutrality rulemaking for filtering and other online anti-piracy efforts, the French three-strikes law, Veoh’s recent court victory and its implications for UGC and the over/under line on when we’ll see the new White House IP Czar named. All packed into a fast-paced one hour. Plus bagels.

Click here to register today!

Owning more of the news

gridlock-economyIn thinking some more about Judge Richard Posner’s controversial suggestion the other day that Congress might need to expand copyright law to prohibit linking and paraphrasing news stories without permission in order to “save” newspapers from the ravages of bloggers and aggregators, I was reminded of a talk given last month at the World Copyright Summit by Columbia University law professor Michael Heller. Heller is the author of The Gridlock Economy, which describes a phenomenon he calls the tragedy of the anti-commons.

The coinage is a twist on the classic problem in economics known as the tragedy of the commons, in which resources held in common are notoriously over-used and under-developed economically because everyone has an incentive to use as much of the common resource as possible and no one has incentive to invest in its long-term preservation and development.

The solution, in classic economic theory, is property rights. Allow individuals to have private property rights in the resources — i.e. the right to exclude others from using it — they will have incentive to invest and develop the resource, ultimately making the fruits of that development available to others at a profit through the market. In theory, everyone wins.

The idea has formed the intellectual foundation for much of Western, and in particular American, economic policy, which has been heavily biased in favor of extending private property rights wherever possible as a mechanism for promoting the general welfare. In general, more property rights have been viewed as essential to increasing private investment and ultimately wealth creation.

Intellectual property policy has been no exception to the rule, as Congress’s repeated extension of term of copyright protection makes clear.

.Heller argues, however, that there is obverse to the classic problem, and it arises when too many individuals claim property rights in the same thing, or where rights are highly fragmented. If 100 individuals each has a property right in a resource, and any one can prevent its use by withholding consent (or demanding too high a payment) the resource does not get used and wealth is not created. This is the tragedy of the anti-commons.

rheinmapIn his book, Heller recounts the history of shipping along the Rhine River at the time of the Holy Roman Empire. During the Middle Ages, merchant ships could travel the 90-mile length of the Rhine from Bonn to Bingen safely by paying a single modest toll to the emperor for protection. By the 13th Century, however, as the empire weakened, freelancing barons — the original “robber barons” — began building their own castles along the river and imposing their own tolls on passing ships. Eventually, the tolls got so high and so burdensome that boatmen stopped using the Rhine to transport goods and commerce along the spine of the old empire collapsed.

A surfeit of property claims, Heller argues, can destroy markets and lead to a net decrease in wealth.

It can also act to prevent the development of new markets. Heller relates the story of a major pharmaceutical company that developed a compound its researchers were convinced would be highly effective against Alzheimer’s Disease. Before they could begin testing it in earnest, however, the company needed to secure the rights to dozens of separate biotech patents owned by dozens of individuals or entities. Unable to secure them all on reasonable terms the company eventually gave up and reallocated its research budget to developing spin-offs of existing drugs for which it already controlled the intellectual property rights. The Alzheimer’s drug was never brought to market.

Anyone who has ever tried to license music for novel or innovative uses will be familiar with such rights “gridlock,” as Heller terms it. With rights highly fragmented among composers, publishers, recording companies and artists, securing the necessary cooperation from each on reasonable terms has daunted even such formidable innovators as YouTube, which remains in litigation with music publishers over the use of recorded music in home-made videos uploaded to the Web site.

Heller’s analysis is not completely on point for Judge Posner’s plan for saving newspapers. Posner is not suggesting fragmenting rights, or creating a new class of rights holder but investing existing copyright owners with additional rights. But it serves as a useful cautionary tale about the potential unintended consequences of blindly (ideologically) ratcheting up property rights to spur wealth creation. Especially at a time when wealth creation is less dependent on the accumulation of market power and production efficiencies and more on innovation and the transformation of industries.

As I argue in my previous post on the subject, the fundamental problem facing newspapers today is not insufficient property rights, it is the structure of the industry and an (probably) irreversible shift in reader behavior.

Simply investing publishers with additional intellectual property rights –by itself– will do little to address the industry’s underlying problems, let alone advance any reasonable public policy goal. You could jail every blogger tomorrow and outlaw every search engine and newspaper publishers would be no better off than they are today.

Their problems are the loss of monopoly rents from advertising and the legacy cost structure those rents used to pay for. Those problems weren’t caused by linking (or paraphrasing), and they won’t be solved by turning the linked structure of the Internet into a an anti-commons.

Permission to innovate

As someone who makes his living (such as it is) as a writer, I can certainly sympathize with those who seek to extend and protect the sanctity of copyright. But like your relatives, the family resemblance can sometimes make you cringe.

One such occasion was attending the World Copyright Summit in Washington, DC this week.

milos-formanThe summit was organized by the International Confederation of Societies of Authors and Composers (CISAC), a coalition of royalty collection societies from around the world, including ASCAP, BMI and SESAC in the U.S. It’s a community that sees itself as under siege these days from hordes of “thieves” and “pirates” and from callow, ungrateful young people who have “no respect” for “the value of intellectual property.”

Director Milos Forman went so far as to accuse “our opponents,” as he phrased it (otherwise known as the audience), of promoting a “communist ideology” with respect to intellectual property.

 “Karl Marx was very clear,” Forman said. “To everyone, everything according to his needs. Now, we all need a little entertainment from time to time, so why shouldn’t I just take it?” Read More »