New York-based media and marketing investment banker Petsky Prunier says fourth-quarter media and marketing deals numbered 736, up from 553 a year ago. Deal dollar volume totaled $26.5 billion versus $19.3 billion in the fourth quarter of 2013.
Media +Technology Intelligence
New York-based media and marketing investment banker Petsky Prunier says fourth-quarter media and marketing deals numbered 736, up from 553 a year ago. Deal dollar volume totaled $26.5 billion versus $19.3 billion in the fourth quarter of 2013.