While the recent partnership between Rogers Communications and Vice Media to build a multimedia studio in downtown Toronto made headlines in October, Blue Ant quietly rolled out its own Blue Ant Digital Video Studio in May, shortly after it bought a minority stake in music-focused YouTube multi-channel network Omnia Media. Taken together, it’s a sign media cos with linear properties are responding to the changing viewing habits of consumers, particularly millennials, by stepping outside of their cable-subscription houses to meet cord-cutters, cord-shavers and cord-nevers in their own backyards
Media +Technology Intelligence
