Unlike Amazon and industry leader Netflix, Apple has sidestepped the original content trend and continued to expand the library of licensed content available via iTunes and the Apple TV. To this end, the company recently added Tennis Channel Everywhere to the Apple TV’s live sports lineup, which already includes options from ESPN, Major League Baseball, the NFL, NBA, NHL, MLS, ACC, WWE, and UFC.
via Amazon expands original content program with feature films as Apple TV adds more live sports.