These digital platforms are winning the battle for audience attention by providing the kind of flexibility and control that consumers can’t get from standard cable contracts. For example, if you live in New York but root for a team in Chicago, in all likelihood you can’t consistently watch your team’s games on TV. Online streaming solves the problem wherever there’s an Internet connection.
via The Future of Online Sports Viewing Is Bright for Both Fans and Marketers | Adweek.