As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact. Why shouldn’t premium video vary in length to accommodate the story? Why not embrace interactivity and innovate on formats that television simply cannot accommodate? Why not acknowledge the viewer, and engage him or her in real time? Why not embrace features from other media, such as video games?
Media +Technology Intelligence
