For comparison, that’s an average of $2.6 billion a season, compared to $4.44 billion a season under the NFL’s current contract with its network partners, which runs through 2022. The U.K. has less than a quarter of the U.S.’s population and its TV market is worth proportionately even less, so the price implies a much higher price per second of viewer time than for the NFL–and that in a market where consumer incomes are substantially lower than in the U.S.
via Has the price of English soccer just gone beyond crazy? – Fortune.