Sony unsuccessfully tried to convince Disney to allow its subscribers to choose packages that didn’t include ESPN in a bid to keep its prices down, said one of the people with knowledge of the talks. Disney CEO Bob Iger has said repeatedly that the media giant prefers so-called bundles of cable channels, by which subscribers are offered packages of several channels in a single plan.
via Sony Is Chasing ESPN as It Hustles to Launch Video Streaming Service – TheStreet.