T/V providers should look at what music and streaming “radio” entries Pandora and Spotify are doing: taking what consumers most want (music) and using a freemium model (free with ads, less or no ads with a subscription). Even with ads, the clutter factor is much lower than terrestrial radio or linear television demands of consumers.
via What History Tells Us as T/V Moves From Closed To Open Distribution System 02/12/2015.