While the concept of going direct-to-consumer may put more financial control — and ownership — into the hands of a content producer, companies still need partners to launch a successful service, while keeping its existing distribution deals in mind, WWE stressed. “Direct-to-consumer is the future but you can’t sacrifice your existing deals,” said Michelle Wilson, WWE’s chief revenue and marketing officer.
via 4 Key Lessons WWE Learned from its WWE Network One Year After Launch | Variety.