Some 70% of views garnered by NBC’s “The Tonight Show” starring Jimmy Fallon occur online and aren’t counted in traditional TV ratings, said Steve Burke, chief executive of Comcast Corp. ’s NBCUniversal, underscoring the pressures facing TV networks across the board.
Speaking on Comcast’s fourth-quarter earnings conference call, Mr. Burke added his voice to the chorus of media executives calling for measurement to improve as major television networks experience ratings declines.
via Comcast’s NBCUniversal Calls for Better Audience Measurement – WSJ.