TV analytics company TVbeat and OTT tech vendor Xstream are partnering to allow their customers to deliver more personalized TV Everywhere service.
The new partners are looking to offer a comprehensive toolbox of next-generation analytics technologies to will help enhance content evaluation, deliver more impactful, personalized and targeted video content, and allow customers to reduce churn and to identify and create new revenue streams.
via TVbeat and Xstream look to fuse analytics and TVE expertise | IP&TV News.