HBO CEO Richard Plepler took to the stage at the Apple Watch event Monday to officially announce the launch of HBO Now, which will launch in April in time for the launch of Game of Thrones. Apple will be official launch partner of HBO Now, meaning that the service will initially only be available on Apple TV, as well as on mobile iOS devices and PCs. HBO Now will cost consumers $14.99, with the first month being free for consumers who sign up through Apple in April.
via HBO officially announces launch of HBO Now at Apple event | Gigaom.