Nielsen is introducing what it says is its first marketing campaign in five years to start a conversation about the need for better media measurement. TV networks hardly need the encouragement — many executives already regularly complain about Nielsen’s failure to track viewers on internet-connected devices or outside the home — but Nielsen’s “Total It Up” video tries to put everyone on the same side
via Nielsen Ads Say ‘Let’s Count the Binge-Watchers’ | Media – Advertising Age.