According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some form of advanced ad targeting, using data to reach intended consumers based on attributes beyond age and gender demographics, such as by their behavioral or purchase patterns, a 38% increase in the use of this targeting year-over-year,
via Video Ad Marketers Using Cross-Screen And Advanced Targeting 03/10/2015.