Channel-surfing remains the primary discovery method used by contemporary viewers, with 71% citing linear TV as the first stop in the search to discover and enjoy new TV programs.
via Linear TV still main source of content discovery | IP&TV News.
Media +Technology Intelligence
Channel-surfing remains the primary discovery method used by contemporary viewers, with 71% citing linear TV as the first stop in the search to discover and enjoy new TV programs.
via Linear TV still main source of content discovery | IP&TV News.