Apple is making privacy a priority with Customer Match, the publication said, noting neither advertiser nor Apple has access to specific customer pairings. Apple device owners can opt out of ad tracking services altogether in an iPhone or iPad’s Settings menu. The theme is consistent with statements from CEO Tim Cook, who is a vocal advocate of consumer data privacy and has repeatedly said his company is not in the business of selling customer information.
via Apple debuts programatic iAd buys on iTunes Radio, ‘Customer Match’ demographic targeting.