Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts show that digital media, with a predicted $17.1 billion or 15.7% increase in spend in 2015, is outpacing previous Carat predictions from September 2014. Powered by a dramatic rise in mobile ad spending globally of over 50%, and online video growth of 21.1% predicted in 2015, Carat forecasts that digital will, for the first time, account for more than a quarter of all advertising spend in 2016 with a market share of 25.9%.
via Mobile upsurge to fuel digital TV, online TV ad spending rise | News | Rapid TV News.