The analysis found that 12.5 per cent of pay-TV subs were actively viewing TVE content in the fourth quarter of 2014, up from just 4.4 per cent in the first quarter of 2013. Active viewership of 11.6 per cent in 2014 suggests that TVE is “only a few quarters away from” shifting from a platform for “early adopters” to one that is used by the “early majority,” as well, Adobe said.
Media +Technology Intelligence
