Much like his music that has occasionally served as a social agitator, Tidal, which is initially a playground for A-list performers, is Jay Z’s way of resetting music’s value proposition. None of the top-tier artists, who all reportedly own an equal share of the company, need the money, which make them the perfect delivery mechanism for his message: that musicians have had enough of streaming’s microscopic payouts and the labels’ helpless shrugs. Whether the industry itself has had enough is another story remains to be seen.
via Jay Z on Tidal, Jimmy Iovine, & Rewriting the Music Business Rulebook | Billboard.