It is unclear how Madonna will use Meerkat to debut a music video as the app works by the broadcaster pointing their smartphone’s camera at whatever they want to stream. If Madonna is able to air pre-recorded footage it will be an interesting departure for Meerkat. Allowing users to stream pre-recorded video would give it different functionality in its battle with Periscope.
via Madonna uses Meerkat app to debut new Ghosttown music video | Technology | The Guardian.