Ovum suggests that the new direct-to-consumer initiatives — such as HBO Now, CBS All Access and DISH’s Sling TV — will bring to the market premium, stand-alone services based on content once exclusive to traditional pay-TV. Indeed it sees a key trend the proliferation of stand-alone OTT services launched by traditional TV players. Ovum expects such players will see a reassertion of the traditional TV value chain, pushing back against technology-led OTT specialists such as Amazon, Netflix and Hulu, and driving the global total of online streaming subscribers past 100 million in 2015, with a further 77 million more expected by 2019.
via OTT streaming to hit 100MN subs by 2015 | OTT | News | Rapid TV News.