Music Streaming Services Woo Real-Time Marketers

Posted onAuthorPaul Sweeting

The biggest players like Spotify, iHeartMedia and Pandora are developing technology to serve ads to listeners, and they all see value in targeting based on musical tastes. A fan tuned to a rock station fits one profile for iHeartMedia. A subscriber playing a workout mix gives Spotify a consumer to sell to real-time marketers.

via Spotify, iHeartMedia Use Advertising Technology to Target Users Based on Their Listening Habits | Adweek.