One of the most exciting developments coming out of SXSW was the rise of live streaming, which enables anyone to broadcast live video from their smartphone to anyone on Twitter. For a brief moment in time, a startup named Meerkat was poised to rule the category until Twitter ruined its party by announcing the acquisition of Periscope. All of this scandalous fun has created incredible buzz. Periscope, now one of the five-most-downloaded apps, has every cutting-edge marketer running internal brainstorms about how to do breakthrough work with this shiny new object.
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