U.S. consumers are more inclined to stream entertainment from an Internet service than tune in to live TV, according to the results of a new survey from consulting firm Deloitte.
Video-streaming services such as Netflix, which are now used by more than 42% of American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found. About 56% of those surveyed now stream movies and 53% stream TV shows on a monthly basis, as compared with 45% of those who prefer to watch TV programs live.
via Streaming Overtakes Live TV Among Consumer Viewing Preferences: Study | Variety.