Thanks to the popularity of online media sites such as YouTube, today’s fastest-rising stars aren’t coming out of Hollywood. They’re teens hamming it up or breaking it down in front of a computer to create a new kind of entertainment.
These stars might be nobodies to many viewers over 25, but that won’t last long. Baffled by how to reach the most coveted and commercially influential audience — 16- to 34-year-olds — Hollywood’s biggest players are starting to back these invisible celebrities.
via Generation YouTube: Today’s fastest-rising stars aren’t coming out of Hollywood – CNET.