Twitch is a site on which competitions among the world’s top video gamers are streamed live, and millions of users worldwide log on to watch. However, the platform’s reach and pull go beyond offering an outlet for gamers; it’s also been successful in providing an immersive, interactive and relevant service that ultimately drives content engagement. How Twitch does this is something all marketers should take note of and apply in their content creation process — on whatever platform they are using.
via Four Lessons From Twitch About Marketing to Millennials | DigitalNext – Advertising Age.