At its NewFront presentation in New York on Monday, Yahoo announced plans to premiere 18 new digital video programs that span TV-style shows and shorter evergreen series. The portal is also expanding its live programming with an expansion of its existing concert series, a new reality show from Simon Cowell and a new live news program anchored by Yahoo’s global news anchor Katie Couric.
“This lineup is really appealing, we think, to the millennials. And of course that’s what a lot of the media buyers are looking for… These are all items that are really focused on that demographic, and we know that’s a really attractive demographic to advertisers that can do a really solid job of making us that must-buy,” said Yahoo CEO Marissa Mayer in an interview ahead of the company’s NewFronts presentation.
via Yahoo Will Premiere 18 New Shows to Attract Millennials | Media – Advertising Age.