NBCUniversal, owner of channels including USA, Bravo and E!, along with Time Warner Inc.’s Turner Broadcasting and other media companies are touting new tools that they say close the gap with the online players when it comes to data and analytics. That will be a key feature of their pitches in “upfront” negotiations in coming weeks, when TV networks sell the majority of ad time for coming programming.
via In Advertising Battle, TV Fights Back Against the Web – WSJ.