YouTube used its NewFront event on Wednesday night in New York to take some direct shots at the TV ad business, and some subtle digs at Facebook’s emerging Web video prowess.The basic message during the Web video giant’s presentation—which doubled as a 10th birthday party for the service—was, essentially: our stars are influential, our viewers are young, they favor consuming media on mobile devices, and they are never going to watch TV the way that previous generations did.
Source: YouTube Touts Influence While Casting Doubt on TV’s Future – CMO Today – WSJ
