For many onlookers, Verizon’s $4.4 billion acquisition of AOL this week echoed another multibillion dollar deal—AOL’s own $162 billion acquisition of Time Warner more than 15 years ago. That deal famously collapsed before the end of the decade. But Verizon’s move may differ because of one salient fact: there’s a ton of money in the video advertising being increasingly watched on mobile devices.
Source: Why the Verizon-AOL deal just might work: Mobile video ads are worth a lot | Ars Technica