At $15 per month, is HBO NOW too expensive when competing against lower-cost services like Netflix and Amazon Prime? That’s what the network wants to know, and it’s currently asking customers who have recently completed their trial of the new, over-the-top streaming service if they would be interested in subscribing at lower price points. The company even specifically suggests a few new pricing tiers to consider, including a three-month subscription for $29.99, six months for $59.99, or a year for $99.99.
Source: HBO NOW Survey Hints Network May Consider Reduced Pricing | TechCrunch