After many misfires, Silicon Valley is once again betting it can transform television—this time by letting TVs run apps as diverse as those on smartphones. Google Inc. and Apple Inc. are urging software developers to show the kind of creativity on the big screen that they have on smartphones. The effort revolves around new set-top boxes and TV sets, which the technology companies are positioning as platforms for all manner of interactive experiences in addition to conventional television programming.
Source: Silicon Valley Races to Make TV the Next Frontier for Apps – WSJ