Binge-watching was once characterized as a niche behavior adopted by those technophiles who wanted to indulge in subscription-video-on-demand entertainment services. As it turns out, however, this way of viewing TV is growing. Using video on demand to explore new programming “is part of how our customers view TV,” said Steve Meyer, vice president of video strategy and analysis at Comcast Cable. “We are finding the primary use is not just catching up on VOD, but discovering content on VOD.”
Source: Binge-Watching: Turner, Comcast Move To Capture VOD Crowd | Variety