Apple is entering a crowded market very late, joining archrival Google alongside the likes of Rdio, Rhapsody, Jay-Z’s new Tidal service and, of course, Spotify, which dominates this space in the U.S.—and just announced a host of new features of its own, including an innovative new way to play back music during exercise. With so many other players, Apple is hoping that star power and human curation will be enough to set it apart. It’s also offering Apple Music subscriptions for free for the first three months, which should help the company at least somewhat in its ambitious quest to bring on 100 million paying subscribers. Spotify currently boasts 60 million subscribers of its own.
Source: Apple Is Officially Spotify’s Newest, Biggest Competitor | Fast Company | Business + Innovation