The San Francisco-based company is teaming up with cable channel CMT and Mountain Dew to give Meerkat users a view from the front row of Florida Georgia Line’s performance during the CMT Music Awards, which begin at 8 p.m. ET. A live, exclusive angle of a TV event with a brand sponsor hasn’t been done before by Meerkat or competitor Periscope.
Source: Meerkat Reimagines Live Video Branding With CMT and Mountain Dew | Adweek