Twitter, seeking to be a bigger player in live events, is planning a new product to curate tweets and other content about major sports contests, entertainment events and breaking news. As part of the push into live events, Twitter earlier this year bid on the right to the NFL’s first streaming-only broadcast, according to a person familiar with the matter. Yahoo ultimately won the rights to the Oct. 25 game between the Buffalo Bills and Jacksonville Jaguars.
Source: Twitter Plans Bigger Push for Live Events, Bid on NFL Game – CMO Today – WSJ