This year, there will be more emphasis on advertising technology, which is fundamentally changing how advertising is created, bought and sold. Underpinning many of the panels and speeches at the Palais des Festivals, a giant exhibition space where much of the formal activity takes place, is a focus on digital advertising, social media and analytics. For the first time, a separate Cannes Innovation festival at the end of the week will focus on data and technology.
Source: Cannes Lions Festival Shifts Focus Toward Ad Technology – The New York Times