The resulting report paints a much less dire picture for the TV landscape than the narrative that the industry is dying. For example, 87% of adults and 76% of 18- to 34- year-olds watch TV each week, respectively. By comparison, 70% of adults and 80% of 18- to 34-year-olds use a smartphone each week, according to Nielsen.
Source: If You Think TV Is Dead, Maybe You’re Measuring Wrong – CMO Today – WSJ