What Taylor Swift vs. Apple tells us about artist power

Posted onAuthorPaul Sweeting

Four months ago, Apple was rumoured to be buying Taylor Swift’s record label for $250m. I bet they wish they did now. If you want to acquire Big Machine today, you’ll have to get through the Swift family first – who own a significant stake in Scott Borchetta’s empire. Was this Taylor’s real motivation for scolding Apple on Sunday, in even stronger terms than she did Spotify half a year prior?

Source: What Taylor Swift vs. Apple tells us about artist power and a music business going cheap – Music Business Worldwide