For all the talk of how over-the-top streaming services and video on demand are growing, what struck me is that the majority of advertisers still prefer to invest their ad dollars in linear, and they’re confident that it’s going to remain a dominant medium. The reasons are simple: scale and simplicity. The number of people sitting down in front of a television set in their home to watch cable or broadcast still dwarfs the viewership on those other platforms. Broadcast TV will continue to be the workhorse for brands and advertisers for the foreseeable future and beyond.
Media +Technology Intelligence
