Though discussions are still fluid, and details could change, Starz is promoting the concept of a so-called “house” brand by which the service would be part of a cable operators’ online offering. Starz is eager to find ways to work with pay-TV operators rather than offer viewers an additional reason to eliminate their pay-TV contract.
Source: Malone’s Starz (STRZA) Prepares Online Streaming Service with Cable-TV Operators – TheStreet