According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42% of millennials, or about 36 million people. The other 49 million have been somewhat neglected under the assumption that they belong to the same monolithic group.
Source: Brands, You Are (Mostly) Wrong About Millennials | Advertising – Advertising Age