Comcast is offering Web content partners for its new, free streaming portal a more attractive advertising revenue split than what they get from YouTube or Facebook.The cable giant plans to allow the short-form video creators to keep 70% of the ad revenue they generate from its soon-to-come “Watchable” streaming portal and on-demand channel, according to people familiar with the matter.
Source: Comcast’s ‘Watchable’ Streaming Portal to Give Creators a Bigger Cut of Ad Revenue – CMO Today – WSJ