At least one media behemoth—Viacom, which has absorbed painful blows on Wall Street and in the press for a widely perceived failure to embrace the creative and technological challenges presented by a disruptive new reality—might be facing Armageddon, according to several industry insiders. “I don’t think Viacom will exist in ten years,” predicted a top media executive.”
Source: Will Viacom Be Here in a Decade? Big Media’s Digital Dilemma – The Daily Beast