Netflix sports a market cap of almost $53B as of the time of this writing, yet despite being very similar to Netflix, Hulu seemed to get no love from investors until recently. Business Insider published an article in 2012 proclaiming Hulu a failure and The Wrap said Hulu has an identity crisist Hulu in a 2013 article. Only recently has media commentary on Hulu started to turn positive but it still leaves investors wondering what the ultimate value of Hulu might be.