The findings show that networks and advertisers can take of advantage of that loyalty by including calls to action to convert social authors around a buzzy program. Networks should also make plans around a premiere, finale, or a “high engagement” episode, when more social authors show up. Of note, during premieres, which are coming up for fall, 25% more social authors show up.
Source: Nielsen Study: Loyal Social Authors are Key to Programming Success | LostRemote