Its newest monetization effort is pay-per-view pricing, which allows video creators to charge between $.25 to $100 for streams, which Hang w/ expects will diversify its revenue stream through more of a recurring pricing model than standard CPM-based pre-roll. Pay-per-view streaming is a relatively uncharted pricing model in the live-streaming space. Although YouTube experimented with the pricing model a couple of years ago to help monetize live event streams, it’s still a novelty.
Media +Technology Intelligence
