VP10 is said to be two years away, and require about 40 percent more work to decode than VP9. In the interim VP9’s main competition will be H.265, also known as HEVC. While it offers similar performance, Google may be able to gain ground because of the high patent royalties being asked for by the HEVC Advance group. These amount to 0.5 percent of all revenue stemming from HEVC-encoded video, as well as an 80-cent charge per mobile device and $1.50 per TV. By contrast, MPEG LA — the creator of both H.264 and H.265 — charges just 20 cents per H.264 device. Other companies may also demand patent revenues.
Source: Google promises to dramatically shrink 4K bandwidth with upcoming VP10 video codec