Traditional broadcasters and cable operators hoping to go over the top need to throw away the old business models in which the company knows what’s best for its customers. Instead, they need to listen to their customers — and own the content they provide. According to OTT-focused executives from MLB Advanced Media, Australian Broadcasting Company and others at IBC, that’s the only way they’ll find success with viewers.
Source: On OTT’s iron throne, customers and content rule, MLBAM and others say – FierceOnlineVideo